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Dean Fraser and Friends also had the people rocking, and seasoned producer and creative director for the Appleton Estate Jamaica Rum’s Heart of Jamaica album, Mikey Bennett, told The Gleaner, “It is a wonderful feeling, and today’s entertainment was as good as we imagined it,” as he observed the fruits of his labour coming together on stage.
“From Sevana touched the stage, to Pluto Shervington, that did what I promised the organisers he would.
Fraser, who never fails to deliver, he also invited on Jamila Falak (who played a significant part in the creation of the album) and to me that was the setting point,” he added.
The producer revealed that the conversations about next year’s execution have already begun, noting, “With word of mouth and the social-media response that day one of the festival received, it would be easier to pull off day two and other festivals in the future.”
Falak, who surprised the audience with her double standing bass, which she calls Lucy, bared her neo-soul vocals with Meghan Trainor’s All About That Bass and an original song, LA AAA ADY. Speaking with The Gleaner after her artistic display, she said, “This is unlike any other event I have ever participated in. Rum is part of our culture, and it is a special occasion for me, knowing that Appleton Estate doesn’t exclude us from this experience as a continuation of the work we did for the album.”
The day closed with dancehall presentations from Dance Xpressions, who gave a half-hour dance lecture on movements from hand-rocking ska to knee-knocking dancehall, then Wayne Marshall and Aidonia, who both did as expected – keeping the spirits of festival-goers at a high until 10:30 p.m. , when most persons realised that it was time to exit the venue.